News
Bluey wins Peabody Award!
Bluey by Ludo Studio has won the Children's category of the 2024 Peabody Awards. The ceremony will be held in Los Angeles on 9th June 2024.
CelAction at Annecy
The CelAction team will be in Annecy during the Annecy International Animation Film Festival from 9th-15th June. Contact us to set up a meeting.
CelAction pledges to only use AI ethically
CelAction today announced their pledge to only use AI in their products if the AI has been ethically trained.
"We, like most other content-creation software developers, have been exploring the possibilities of integrating AI into our products, but it has become clear to us that without clear guidelines designed to protect creators, AI could do far more damage than the benefits it would bring," said CelAction CEO Andy Blazdell. "Creators are quite rightly scared that their work is being repurposed without their knowledge or consent, and it is the responsibility of the software developers to allay those fears and protect the hard work of artists and programmers."
CelAction’s pledge is in two parts. Firstly, CelAction will not use generative AI without a chain of ownership to create its products or marketing materials. So no automatic code completion tools, and no generative AI sound, voices or images, unless it can be proven that the AI was trained on material that was knowingly given by the original creators.
Secondly, in any AI tools that CelAction may implement into its products, the AI will be trained ethically, either from material knowingly given by the original creators, or by the user of the product. So you can let it learn from your own data, or use data that CelAction has responsibly sourced.
"Fortunately, most of our clients so far are only interested in their own unique creations, and reject the idea of diluting the originality of their work with homogenous input from AI," continued Andy. "But we call on all serious software companies to join us in our pledge to protect the community that we owe our livelihoods to."
CelAction at MPTS
A representative from CelAction will be attending The Media Production & Technology Show in London on 14th-15th May. Contact us to set up a meeting.
Bluey nominated for Peabody award!
Bluey by Ludo Studio has been nominated in the Children's category of the 2024 Peabody Awards. The ceremony will be held in Los Angeles on 9th June 2024.
Bluey wins another Kidscreen award!
Bluey by Ludo Studio has won Best Pre-school Animated Series at the 2024 Kidscreen Awards!
CelAction at CartoonNext
A representative from CelAction will be attending CartoonNext in Marseille on 9th-11th April. Contact us to set up a meeting.
Dave Spud wins a BAA!
The Rubbish World Of Dave Spud by Illuminated Film Company has won the Best Children's Series category of the 2024 British Animation Awards. The ceremony was held on 7th March.
Bluey wins AACTA!
Bluey by Ludo Studio has won the 2024 AACTA Award for Best Children's Program! The winners were announced on 10th February.
Dave Spud nominated for BAAs!
The Rubbish World Of Dave Spud by Illuminated Film Company has been nominated in the Best Children's Series and Writer's Award categories of the 2024 British Animation Awards. The ceremony will be held on 7th March 2024.
CelAction sponsors Watersprite Film Festival!
CelAction is proud to sponsor the 2024 Watersprite Film Festival. The event will be held on 1st-3rd March 2024 in Cambridge.
Dave Spud nominated for Broadcast award!
The Rubbish World Of Dave Spud by Illuminated Film Company has been nominated in the Best Children's Programme category of the 2024 Broadcast Awards. The ceremony will be held on 8th February 2024.
Bluey nominated for Kidscreen awards!
Bluey by Ludo Studio has been nominated in the Best Pre-school Animated Series category of the 2024 Kidscreen Awards. It is also nominated for Best Branded Game App and Best YouTube Channel. The ceremony will be held in San Diego on 5th February 2024.
Bluey nominated for AACTA
Bluey by Ludo Studio has been nominated for the 2024 AACTA Award for Best Children's Program! The awards will be announced on 10th February.
CelAction at Kidscreen Summit
A CelAction representative will be at the Kidscreen Summit held in San Diego on the 4th-7th February. Contact us to set up a meeting.
New Year message
We've got a really exciting 2024 lined up, but let's start with something different that we've never done before. A story! If you want to know the history of how CelAction got started, the brilliant Andrew Williams interviewed CelAction CEO Andy Blazdell for the Animated Conversations podcast, which you can find here.
Happy New Year!
Site Updated: 5th June 2024
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